Sports Law, Legal, Video
What is a sponsorship contract?
It is a contract under which any company can associate its name with a club in return for financial compensation. This contract allows on the one hand the company to make significant advertising through the club's media exposure and on the other hand the club to have the additional income necessary in the context of financial fair play.
For example: Accor associates its name with the PSG club for an amount of 60 million euros.
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