Fellous Avocats · Expertise
Sponsorship
Sponsorship and partnership agreements: rights granted, consideration, exclusivity, activation follow-up and performance disputes.
Talk to the firmUnderstanding
What a sponsorship agreement provides for
A partnership links different objectives: supporting a career, funding an organisation, developing a brand or creating content.
A sponsorship agreement turns each party's objectives into commitments precise enough to guide the relationship.
The points to examine include visibility media, expected content, uses of image, product categories, territories and the timetable. The planned activities are compared with the parties' other commitments.
How we assist
From agreement in principle to activation.
The engagement may concern a new partnership, its renewal or a disagreement over the expected services. It starts from the concrete project (parties, budget, timetable, media, activation activities) to avoid promising visibility or a use that existing agreements do not allow.
- 01
Defining rights and visibility
Specifying the media, duration, territory, activities and intended uses of image. The conditions for approving content and commitments already made to other partners must be identified before finalising the scope.
- 02
Organising reciprocal commitments
Describing deliverables, appearances, financial or in-kind consideration and approval stages. The timetable and monitoring arrangements give operational teams common reference points during activation.
- 03
Anticipating changes in the partnership
Renewal, a change of competition, a programme that evolves or a performance difficulty: the contract must be read in its context. The firm assists with reviewing the clauses, exchanges between partners and handling disagreements.
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Your questions
Frequently asked questions
What should be prepared before negotiating a sponsorship deal?
An outline of the project, the planned media and activities, the timetable, the consideration and agreements already concluded with other partners help define the scope of the discussion.
Should sponsorship and image rights be distinguished?
The two can be linked, but their scope must be specified. The firm examines the intended uses and the available agreements to identify the authorisations and commitments to be organised.
How should an exclusivity clause be examined?
Start from its scope: products or services, territory, duration, media and partners concerned. Existing commitments help to identify overlaps to be discussed.
What if the agreed visibility is not delivered?
Keep the contract, the correspondence, the timetable and the information describing the activities actually carried out. The analysis will compare the commitments with the facts and consider the possible next steps.