Fellous Avocats · Sector
Luxury
Brands, designers and partners: providing a framework for the collaborations, distribution and commitments that accompany the development of a business.
Talk to the firmYour business
Collaborations, distribution and exclusivity
A collaboration involves the brand's identity as much as its commercial organisation.
Relationships with distributors, service providers, designers and partners must translate precise expectations regarding quality, presentation and timetable.
The firm acts on the commitments that organise these relationships (services, approvals, use of content, confidentiality, financial terms, exclusivity, end of collaboration) and on the handling of disagreements.
Who we work with
- Houses, brands and executives: structuring commercial agreements and developing the business.
- Designers, workshops and service providers: production, services, approvals and confidentiality.
- Distributors, retailers and partners: terms of sale, distribution channels and exclusivity.
- Agencies and communication partners: campaigns, collaborations and use of content.

- 01
Framing collaborations
Identifying the deliverables, approval stages, authorised uses and the responsibilities of the parties involved. Production, launch or communication constraints are taken into account when examining the proposed commitments.
- 02
Organising commercial relationships
Distribution, services and partnership: specifying the scope, territory, financial terms and duration of the relationship. Existing agreements are examined to identify commitments that may overlap.
- 03
Supporting changes in the relationship
Renewal, changes in terms, a performance difficulty or the end of a collaboration: gathering the documents and preparing the discussion. The possible responses are assessed according to the contract, the facts and the brand's objectives.
A client's experience
Responsiveness,
in practice.
The firm
Your contacts
The firm's lawyers who handle these matters. Each profile sets out their background and areas of practice.
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Further reading
Publications
Related areas of expertise
- Commercial contractsPreparing commitments between customers, suppliers, service providers and partners.
- Commercial litigationOrganising the case, assessing the options and preparing negotiations or proceedings.
- SponsorshipDefining the rights, consideration and conditions for implementing a partnership.
Your questions
Frequently asked questions
Can a collaboration agreement be reviewed?
Yes. The draft, the brief, the expected deliverables and the exchanges that have already taken place make it possible to place the contract in its operational context.
How should the review of an exclusivity clause be prepared?
Specify the activities, products, territories, media and partners concerned. The contracts already signed are needed to examine existing commitments.
Can distribution agreements be reviewed?
The engagement may cover the commercial terms, duration, liability and exit from the relationship, based on the documents and the intended operation.
What if a service provider does not deliver what was agreed?
Keep the contract, approvals, correspondence and information showing the services performed. The firm examines them to prepare the next steps in the matter.



